How to Ramp Up Your Employer Brand with Anca Pintilie, from WFS, Europe

Duration - 60 minutes
Anca Pintilie
Head of Marketing & Employer Branding at Amazon WFS Europe
Romeo Man
Managing Partner at MAN Digital                                    

Reputation is fragile, and it must be taken care of every single day.  The way you run your business and the people you hire will affect it.  So, it's time to find out how to build a stronger reputation so that you can drive better job candidates.

Anca Pintilie has had a cool ride so far, from Oracle and Revolut to WFS Europe. 

Creative director by calling, marketing strategist, employer branding guru...Anca has been actively growing cultures that empower teams to be bold and level up their game. 

Her skills range from service design, UX & UI, creative leadership, design, employer branding, brand strategy, events & communication, integrated campaigns architecture, and more!

What will be covered

Employer Branding: the why? Some food for thought here: it has a direct impact on the kind of people your business will attract. Tell me who you hire and I'll tell you who you are.
Employer branding vs recruitment marketing. Reputation, retention & hires, these go hand in hand but have their own processes and strategies.
Employer Branding & culture. When new hires join, they're buying into the future but they need to work with the present. So, what are you selling to your candidates?
Employer Branding for startups: when & how should you start working on it?

Let’s talk about your business