Growth Study with Irina Scarlat, Revolut CEE Head of Growth

Duration - 70 minutes
Irina Scarlat
Head of Growth at CEE Revolut
Romeo Man
Managing Partner at MAN Digital

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Irina Scarlat is leading the growth marketing efforts at Revolut across the CEE. Customer acquisition, community building, conversion and retention no longer have secrets for her.

Revolut has reached the 1 million users milestone in Romania, and Irina's team was behind this 400% growth in the second half of 2019. 

Former Lead Marketing Manager at Uber Romania and CMO of  How to Web, the most important tech innovation & entrepreneurship conference in South-Eastern Europe.

What will be covered

  •  How to structure a growth teamwhat skills do you need to foster inside the team? How to structure the growth team inside startups or mature businesses?
  •  How to align marketing, sales, product teams: how to get teams to work towards the same goal and ensure a healthy feedback loop.
  • How to manage a small marketing budget?

  • How to approach employer branding and turnover rates in a market hungry for tech talent?



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