Data-driven growth marketer with +560 A/B/n tests run (35% success rate) and +$5.2m media spend (positive ROI) across Facebook, Google, LinkedIn, Twitter, Taboola, Reddit, Apple Ads, Snapchat, and Tinder.
He gained his experience by generating business growth from Y Combinator tech startups, to SMBs, to the Fortune 500 e.g. Booking.com, Nestle, Swanky Smiles, Yara, Naughty America, Voxer, Blockspring, Privacy.com, Ladder.io.
Experienced in full-funnel digital marketing and data analysis, now focused on consulting and implementing a growth marketing strategy.
ICP definition and validation: answering crucial questions: TO WHOM, WHERE, WHAT to sell and mapping out your customer journey.
Experimentation: Lean Analytics Cycle