ABM PLAYS - PRACTITIONER GUIDE
15 Account-Based Plays to Transform Your Go-To-Market Strategy
Aug 27 at 12:30 CET
Approx 1h
Romeo Man
Growth Marketing Strategist for B2B Tech Companies
Przemysław Orlikowski
ABM Architect & Strategist.CEO at MAN Digital
Hands-on exclusive Tech Stack for Account-Based Programs online workshop presented by MAN Digital
Do you want to know how to get the most out of your account-based marketing program?
In this webinar, we'll show you some of our favorite ABM plays. We've found that these are foundational for any successful ABM strategy. You can test and customize them to fit your business needs and then rinse and repeat as needed
The key is in the "plays" - they are where the art and science come together. They are a cornerstone for success in an account-based marketing program. And with just a little time investment, you can have a plan that will work for your company too!
We call this rinse-and-repeat process "plays" because they are at the heart of what makes us so successful at Account Based Marketing (ABM)
There’s a lot of moving parts and a lot of debates if ABM is the right strategy. That’s why in this webinar Romeo Man, Growth Marketing Strategist, will break it all down for you into digestible nuggets you can implement yourself.
Joining him in the conversation will be Przemek Orlikowski, who will lend his on running the ABM plays with the client delivery team here at MAN Digital.
We hope you're able to take part with us!
In this webinar, we'll show you some of our favorite ABM plays. We've found that these are foundational for any successful ABM strategy. You can test and customize them to fit your business needs and then rinse and repeat as needed
The key is in the "plays" - they are where the art and science come together. They are a cornerstone for success in an account-based marketing program. And with just a little time investment, you can have a plan that will work for your company too!
We call this rinse-and-repeat process "plays" because they are at the heart of what makes us so successful at Account Based Marketing (ABM)
There’s a lot of moving parts and a lot of debates if ABM is the right strategy. That’s why in this webinar Romeo Man, Growth Marketing Strategist, will break it all down for you into digestible nuggets you can implement yourself.
Joining him in the conversation will be Przemek Orlikowski, who will lend his on running the ABM plays with the client delivery team here at MAN Digital.
We hope you're able to take part with us!
What you'll learn
What is ABM & What are Plays?
Role of Plays in ABM
8 Account Based Selling Plays
9 Account Based Marketing Plays
Questions and Answers