Buyer Personas for B2B Tech with Lean Marketing Strategist and CEO Of Project People

Duration - 60 minutes
Beata Mosór-Szyszka
Lean Marketing Strategist and the CEO of Project People
Romeo Man
Managing Partner at MAN Digital

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Beata Mosór-Szyszka is a Lean Marketing Strategist and the CEO of Project People. She has massive experience in helping companies define their personas, products, services, and craft experiments. Scaling up businesses is her goal. 

Staying true to her expertise, Beata takes you through how to find your ideal persona as well as build the accurate Buyer Persona for your B2B Tech.

What will be covered

  • Elements of the Buyer Persona
  • Construction of the Persona
  • Examples  

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