This webinar is about B2B SEO. In the first part, we will go through the process of how to build a Global B2B SEO program. As a case study, we will use Signify (previously known as Philips Lighting).

In the second part of the webinar, we will review your B2B SEO programs and give you live feedback on your projects.

Romeo, Founder and CRO at MAN Digital, will host Lukasz in a discussion about SEO, Content Marketing and Account Based Programs, and how they fit together to generate more revenue for your business.

Lukasz is a seasoned senior manager with 15 years of experience in B2C and B2B areas with an entrepreneurship agile mindset. He worked at Procter & Gamble, HSBC Bank, Prudential. Currently, at Signify (previously known as Philips Lighting) is responsible for Digital Strategy, SEO, and Paid Media.

His biggest professional passion is helping teams build scalable data-driven processes for a wide range of digital marketing areas to turn them into successful initiatives.

According to Forrester, 92% of B2B purchases start with an online search. Despite all of that, not many B2B companies and marketeers are giving enough attention to SEO.