How to Build a Global B2B SEO Program? [Philips Lightning & Signify Case Study]

Nov 18th at 12:30 PM CET
Approx 1h
Romeo Man
CRO @ MAN Digital                                                                                                                                                                                                   
Lukasz Maroszczyk
Lukasz Maroszczyk
Global Digital search, paid operations manager & CoE projects at Signify. Ex Head of Digital - CEE Market at Philips Lightning

Save your Seat for the Live Webinar

Case Study on Global B2B SEO and Live Critique on your B2B SEO Projects

This webinar is about B2B SEO. In the first part, we will go through the process of how to build a Global B2B SEO program. As a case study, we will use Signify (previously known as Philips Lighting).

In the second part of the webinar, we will review your B2B SEO programs and give you live feedback on your projects.

Romeo, Founder and CRO at MAN Digital, will host Lukasz in a discussion about SEO, Content Marketing and Account Based Programs, and how they fit together to generate more revenue for your business.

Lukasz is a seasoned senior manager with 15 years of experience in B2C and B2B areas with an entrepreneurship agile mindset. He worked at Procter & Gamble, HSBC Bank, Prudential. Currently, at Signify (previously known as Philips Lighting) is responsible for Digital Strategy, SEO, and Paid Media.

His biggest professional passion is helping teams build scalable data-driven processes for a wide range of digital marketing areas to turn them into successful initiatives.

According to Forrester, 92% of B2B purchases start with an online search. Despite all of that, not many B2B companies and marketeers are giving enough attention to SEO.

We will deep dive into:

Key elements of our approach, how Signify has built a B2B SEO program from scratch.
SEO strategy building blocks, which helped us to stop the global declining trend for natural search visits and achieve an ambitious +15% increase for 2020 vs the -9% drop observed the previous year.
Pragmatic power-tips to make every SEO approach more effective.
Live SEO Programs Critique ( Submit your projects prior the live webinar)
Q&A Session

Let’s talk about your business