At MAN Digital, we were able to generate over 228 qualified leads for our agency services by purely focusing on target accounts.
Inbound or outbound — that is the question.
As an outbound strategy, ABM beats lead generation both in terms of acquisition costs (-40%) and win rate (+285%).
97% of marketers achieve higher ROI with ABM than any other approach. Why? Because Account-Based Marketing is all about personalization and laser-sharp focus.
These are the topics we cover in the ebook:
