Account-Based Marketing (ABM) is a growth strategy built around Target Accounts - best-fit companies for your offer. In this ebook, we break down the process of identifying, segmenting, listing, and engaging with ABM Target Accounts in a way that makes them convert.
At MAN Digital, we were able to generate over 228 qualified leads for our agency services by purely focusing on target accounts.
Romeo MAN
Inbound or outbound — that is the question.
As an outbound strategy, ABM beats lead generation both in terms of acquisition costs (-40%) and win rate (+285%).
97% of marketers achieve higher ROI with ABM than any other approach. Why? Because Account-Based Marketing is all about personalization and laser-sharp focus.
These are the topics we cover in the ebook: